Imperial Tobacco’s Re-Branded Packaging Judged a Winner

When Imperial Tobacco decided their Lambert and Butler product was to be rebranded, Alcan Packaging and API Foils had a two-part challenge.

The first part being the product’s design and security demands. These meant that highly accurate register control was essential because tolerances of +/-0.15mm in 70mm were required in the final product. The second part of the challenge was that three discrete production processes were needed to manufacture the product on three different sites by two different companies and with each process the material structure altered.

API Foils at Poynton had previously worked closely with Optima on a number of projects and, being aware of our experience and expertise, API contacted Optima to explore possible solutions. Continue reading